Saturday, February 5, 2011

Bumble Bar Wrap

A colorful carnival of typography rolls across the wrappers of this line of healthy energy bars. Sporting a retro theme executed in a contemporary manner, this package evokes a joyful exuberance of a festive roadside attraction from days gone by. It instills a sense of fun and excitement that, to be frank, overstates the rather bland, healthy product within: a ho-hum combination of seeds mashed together in a bar that is neither soft nor crunchy. The product just doesn't live up to the joy depicted on the packaging.

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