Thursday, December 31, 2009

Iconic Celebration

Dom Pérignon. The classic champagne that dates back to Louis XIV times. Created by a Benedictine monk in the 1600s, it's become the de facto standard in celebratory beverages. It comes in a rather humble, dark glass bottle that's a little more bottom heavy and slope-shouldered than a standard champagne bottle. The distinctive shield-shaped label is remarkably understated — one-color printing with sparse typography in a rather friendly, simplistic script on a muted background. It all comes together in a wonderfully monochromatic, unified statement, quietly proclaiming its classic name from one of the most esteemed champagne houses.

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