Friday, July 31, 2009
During a short trip to Japan this spring, I ate many delicious meals – the flavors of which would sometimes linger for hours after. In a search to remedy the problem, I came across this packet of gum, which looks pretty ordinary on the convenience store shelf. But peel off the outer wrapper and you're in for a treat: a stylishly embossed silver box forms a frame for a tiny "drawer" cradling individually wrapped, hard-coated pieces of gum (with a nice, mild grapefruit flavor). The foil wrappers are soft and flexible in texture, folded perfectly to hold each piece. This level of attention to detail was typical of packaging design in Japan, where they lavish creative ideas on even the most inexpensive and disposable of products. I only wish the outer wrapper were sleek enough to match its contents!